As part of a continued expansion, Iceland’s PLAY has announced that it’ll fly to Toronto-Hamilton Airport in Canada.
The first flight is scheduled for the 22nd of June, 2023. It’ll also be the fifth destination in North America for PLAY.
Toronto is the largest city in Canada and, as PLAY describes, a multicultural hub of 8 million. PLAY believes adding such a destination is the natural next step in its North American expansion.
Selecting Toronto-Hamilton Airport comes as PLAY sees it as convenient, paired with easy navigation to the city. On top of that, for the business model at PLAY, the costs associated with flying into Toronto-Hamilton are adequate. On almost all fronts being also cheaper than its counterpart Toronto Pearson. For an airline opting to offer low-cost flights, this is a crucial factor to consider.
I have been eagerly anticipating the launch of ticket sales for flights to Canada, as it will be a major market for us at PLAY. Our services in North America have been met with great success. I am excited to be able to offer more people the opportunity to travel between North America, Iceland, and Europe at affordable prices,Birgir Jónsson, PLAY’s CEO
Per data from Cirium, PLAY has 8 total aircraft spread across 5 Airbus A320s and 3 Airbus A321s. The airline has offered 445 flights for January 2023, resulting in 81,000 available seats.
This is all part of PLAY’s goal to 2023 expand to nearly 40 destinations across Europe and North America. At the same time, flying 10 total aircraft and employing over 500 people.