PLAY Announces European Expansion

PLAY Airlines has announced a European expansion with new routes launching while publishing its February 2024 results.

PLAY has published its February 2024 results while unveiling several new routes to commence as part of a network expansion.

New Routes Coming

PLAY says it has launched ticket sales for several services with Madeira in Portugal, expected to commence on October 15, 2024, with a once-weekly flight operating on Tuesdays.

Meanwhile, the airline will also launch service to Marrakech in Morocco from October 17, 2024. However, this flight will operate twice weekly, with service expected on Thursdays and Sundays.

The airline’s sales have been positive throughout February. The company says it experienced record sales at the beginning of the month, with the highest daily revenue in one month in PLAY’s history.

The new services launching later this year are expected to be hugely important to long-term success and accompany other fresh destinations announced.

February was a pretty good month for PLAY. We see that the demand is returning to the market after a challenging period following the misleading international news coverage around the recent seismic activity that cooled demand for Iceland as a destination over the last months.

Birgir Jónsson, CEO of PLAY

At this stage, the airline’s CEO believes load factors and yields are slated to be significantly higher across the upcoming summer season. PLAY believes there’s much to look forward to in the short term.

February 2024 At PLAY

PLAY says it carried 106,042 passengers during February, a 66% increase year over year and a sign that strategy shifts have benefitted during the typically colder months.

Load factors also increased year over year, reaching 81% in February, up from 76.9% one year prior. PLAY says that the load factors can be attributed to the reduction of seismic activity in Iceland alongside media coverage.

The airline breaks down some vital travel statistics: 27.9% of passengers flew from Iceland, 40% flew to Iceland, and 32.1% were essentially connecting passengers.

North America was an essential focus for the company, where load factors did increase by 11 percentage points. Interestingly, but unsurprisingly, warmer weather locations in Europe, such as Barcelona and Alicante, saw load factors over or around 90% during the month.

On-time performance (OTP) also significantly improved, with PLAY saying 90% of flights arrived on time. PLAY hopes that as the year progresses, it can build upon a solid start with further expansion and capacity improvements and have a strong summer.

Daniel Fowkes
08 Mar 2024
· Routes 

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