Norse Atlantic Airways has officially launched service from Berlin to Miami as part of its strategy shift to focus on more warm weather destinations this winter.
The airline will operate the route from Berlin on Fridays, with departure at 1315 and arrival into Miami at 1800, all times local to their respective city.
Norse celebrated the route commencement with a ceremony attended by key executives.
We are delighted to connect yet another city in the US to Berlin, offering travellers the opportunity to visit the vibrant destination of Miami. From Berlin´s rich history to the sunny glamour of Miami, this new direct flight is the perfect escape for a winter sun getaway. With the direct connectivity of both Miami and New York to Berlin, we are proud to offer an affordable and convenient way to explore these amazing destinations on both sides of the Atlantic.Bjørn Tore Larsen, CEO of Norse Atlantic.
Norse promotes fares that start at only USD 255 one way, including taxes. However, with Norse offering low-cost fares, the company makes substantial money through add-ons to the initial ticket price; this is a common theme among low-cost airlines.
For customers, this could include checked baggage, seat selection, meal service, and early boarding, among other amenities that full-service carriers include in their premium price.
A Shift In Strategy To Chase Profit At Norse Atlantic Airways
This winter season, the debut of Miami will join New York JFK as the two cities served from Berlin towards the United States. The shift towards warm weather destinations continues with services to the Caribbean and expansion, most recently East to Asia and Bangkok for the first time.
For low-cost carriers, sustaining good financial performance on long-haul routes can be challenging. This can especially be highlighted for a company such as Norse Atlantic Airways, which relies heavily on seasonal traffic to destinations. As a result, the company is shifting its strategy and routes this winter to continue chasing profits and sustained success.
Warmer weather locations will be featured in the coming months following the strategy shift. Norse hopes this will aid it in weathering the turbulent period where profits can be hard to come by.
Understanding Norse Atlantic Airways
Norse emerged as a new carrier to the market in recent years following Norwegian’s removal of Transatlantic routes and the Boeing 787 Dreamliner.
Founded in 2021, the carrier operated its first flight from Oslo to New York one year later, on June 14, 2024. Since its debut, the airline has significantly expanded its operations to include destinations worldwide.
As a result, Norse Atlantic Airways now flies exclusively with the Boeing 787 Dreamliner featuring Economy and Norse Premium.
Norse’s Premium cabin features a seat pitch of 43 inches and a 12-inch recline. The airline says this enables customers to feel refreshed at their end destination.