The landmark move by the airline makes it the first destination on the African continent that it’ll serve. This ultimately also reflects a significant shift in overall strategy at the company.
Air Transat Ventures To Africa
As part of a continued commitment to growth and embracing the title of the World’s Best Leisure Airline at the 2023 Skytrax Awards Air Transat is expanding.
The airline will offer a non-stop service between Montreal and Marrakech in Morocco from June 2024.
Air Transat will be the only North American carrier to offer non-stop flights to this city in Morocco.
Air Transat says the flight will be operated twice per week during the summer season running from June to October. While for the winter season from November to April it’ll operate just once a week.
The Airbus A321LR will be utilised for this newly announced Morocco service. Air Transat labels the type as a true ‘next-generation aircraft.’
Comments From Executives
We are delighted to make this announcement today, as it marks a milestone in the evolution of our company. With the addition of Marrakech to our portfolio of transatlantic destinations, the first in Africa, we are consolidating the diversification of our network. This exclusive, year-round service will meet the growing demand, generated by the significant presence of the Moroccan community in Montreal and the undeniable tourist appeal of Marrakech.Annick Guérard, President and Chief Executive Officer of Transat.
Canada, and more specifically Quebec, is a market of major importance for Morocco. The Montreal-Marrakech with our partner Air Transat is the first non-stop connection to Marrakech from North America. It will open up a wide range of possibilities for all travelers, both in the ochre city and also providing access to the seaside resorts of Essaouira, Agadir, Taghazout, and tours in the southern part of Morocco.Adel El Fakir, CEO of the Moroccan National Tourism Office.
The Air Transat Fleet
Air Transat operates with a fleet of 36 in-service aircraft with the majority of the types in operation coming from Airbus.
For its narrowbody operation the airline flies 7 A321-200s with 14 A321neos as part of the next generation of fleet.
Its narrowbodies are also greeted by two lone Boeing 737 MAX jets, from the -8 variant.
Air Transat’s widebody operation is made possible thanks to the A330 series with both the -200 and -300 variant in operation.
About Air Transat
Air Transat was founded over 35 years ago in Montreal, fittingly the city in which it announces its next landmark expansion towards Africa from.
Since its introduction to the Canadian aviation sector it has grown to over 5,000 employees and established significant based in Montreal-Trudeau International Airport (YUL) and Toronto Pearson Airport (YYZ).
Looking ahead Air Transat wants to leverage its existing position to facilitate further growth to continents right around the globe.