Vistara Brand To Be Shutdown

Image

The Vistara brand will officially disappear after a merger with the Tata Group and Air India is completed.

The decision to discontinue the Vistara brand was seemingly easy for upper management. Their reasoning behind such a choice is that the world knows Air India far better than Vistara. So, while within the country, it may not be the same, the goal is to have a global brand. According to executives, moving forward with Air India as the sole enterprise is the right choice.

The finalised merger involving all parties is set to be completed by 2024. However, this is subject to change. It comes following November 2022’s announcement that involved the news that Air India and Vistara would merge. If one brand was set to disappear, one could argue it would always be that of the less known and less fundamental to the region.

That isn’t discrediting the work done at Vistara to build it up as an actual airline and competitor to shake up the Indian aviation industry. Which has certainly done somewhat of a job.

Now, we will come to the critical stage where decisions must be made about the future. This includes finding essential solutions to problems regarding integration. Ongoing mergers such as Korean Air and Asiana Airlines also deal with a similar situation, fundamentally understanding how the brands will look in the next ten years. The news that Vistara will no longer exist is one of the biggest hurdles to overcome. Now, there are several hundred more that need sorting out.

Aside from the brand focus, obtaining regulatory approval cannot be understated. This will be pivotal to any plans, and with Air India’s mammoth order for aircraft in recent weeks, they’ll be hoping that the green light is given.

Daniel Fowkes
01 Mar 2023
· Airlines 

Leave a Reply

  1. Last in is first out …unless it has outdone the ones already in…by leaps and bounds.
    No need to procrastinate on this

  2. Pls change it to Airindia Vistara.
    Airindia has d worst reputation in d world, it’s a last choice to fly with, all will shift to other foreign airlines, so will I.
    Vistara has class,fm d few times I flew with them. U can only change Airindia if u change all d old staff ,as they are d biggest minus point.

  3. Vistara don’t discontinued and do not the spoil the name of vistara. If you merge with Air India both will be spoiled.

    1. Entirely agree Mathew – now there are 2 options – Travel Cattle class by Indigo —- which atleast starts and lands on time or Try something else like AKasha Air or Air Asia as much as possible. Use Emirates/ Qatar for international travel. With Govt LTC gone AI would be forced to sell Cheaper tickets , KICK SELF GOAL 🥍 AND bringing them back to 2008 position

  4. They shud rename d airline as Airindia Vistara
    Airindia maybe well-known name but Reputation is a big ZERO.
    Vistara is exactly opposite, name known well enough Reputation is sky high

  5. VISTARA COULD EARN THE APPRECIATION AND LOYALTY OF MILLIONS OF DISCERNABLE Indian passengers over last 10 Years – NOW ( I DON’T KNOW WHOSE BRILLIANT IDEA – ? CAMPBELL? ) THEY WANT TO DUMP / DOWNGRADE A WELL RUNNING AIRLINE. THIS IS ACTUALLY CALLED SELF GOAL 🥅! BS IDEA. BAD FOR PAYING PASSENGERS BAD FOR AIRLINE COMPANY . AMAZING HOW TATA CAN DO SUCH HARAKIRI

Recent Posts

Sign Up

Stay updated with the latest developments in the aviation and aerospace sector

Share this post: