Cathay Pacific Cargo has officially undergone a streamlining rebrand that sparks exciting news for its customers.
The rebrand aligns with Cathay Pacific’s general vision to be one of the world’s greatest service brands. Following the rebrand, the cargo division will be known as Cathay Cargo rather than the previous Cathay Pacific Cargo.
A strong brand continuity has been informed following this rebrand, and Cathay believes it will positively impact the company. It’s also a fresh start following a lengthy period of trouble in the group. Troubles that they hope to overcome as restrictions begin to be lifted.
This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future. This rebrand reflects our Cargo business’ commitment to the same ‘Move Beyond’ ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers.Group Chief Executive Officer Ronald Lam
Cathay Cargo has also released many newly refreshed solutions, including Cathay Pharma, Cathay Priority and soon-to-be Cathay Mail. All these services are essential to various customers’ demands.
Cathay Cargo’s website has also undergone a significant revamp to reflect the changes in the branding. This a change that the company is very excited about heading into the next era.