
AirAsia is progressing with plans to launch service to Europe as early as this year, with London included.
As part of the plans, the carrier says that it’ll look to develop a hub in the Gulf, leveraging this geographical positioning to its advantage.
At this point, according to Tony Fernandes, there remains no specific airport selection in the Gulf; however, when speaking with the Financial Times, work is truly underway to make this a reality.
For AirAsia, the belief is that the next frontier of its development as an airline group is to spread its wings further, and European cities are of great interest for that next step.
As for the markets in Europe and neighbouring countries, Fernandes has cited London as being of particular interest, with airports like Gatwick offering an opportunity to provide a low-cost means of travel to/from Asia through the Gulf.
While tensions do exist, talks with airports in the Gulf remain ongoing to find a means to make these routes profitable and accessible, as the distance between Europe and its home presents challenges without a stopover port.
A one-stop, multi-hop strategy, as Fernandes is calling it, is therefore something that is internally hoped to become a reality in due course.

What makes the routes more exciting is the way AirAsia aims to make this a reality, which involves broadening its horizons and focusing on smaller airports rather than the biggest ones in each country.
This approach enables the airline to offer lower fares, as it leverages the cost advantages of these smaller airports. In contrast, this may hinder continued travel, but that isn’t the sole focus for AirAsia.
The Asian operator isn’t a stranger to European services, but flying in this direction has been absent for some time, which could soon change, aligning with further growth across the business.
Growth Across AirAsia
In late 2024, AirAsia earmarked 2025 as the year of growth, to combat the increasing competition it was facing not just in its home market but also in neighbouring regions.
To support future growth, AirAsia is looking to expand its fleet to place a sizable order for new commercial aircraft. Jets such as the A321neo and A220 are expected to be included.
Flagged just before the 2025 Paris Airshow but without a formal announcement during this period, the deal is still in the works and is expected to be announced soon.

Across the broader Group, there are also plans to deploy additional planes to other divisions of the business, enabling them to reach new markets and provide greater capacity to existing ones.
For AirAsia, a business that has experienced its fair share of financial turmoil in recent times, the risks associated with its ambition to grow remain very present. Yet, they are not seen as a stopping block.

ABOUT THE AUTHOR
Daniel Fowkes is a Melbourne-based aviation analyst and journalist with over a decade of industry experience. As founder of Dj’s Aviation, he delivers trusted analysis on aircraft, airline strategy and global aviation trends for djsaviation.net
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