Hawaiian Airlines’ End Of Era

It’s the end of an era for Hawaiian Airlines as it prepares to integrate with Alaska Airlines following the approval of an acquisition.

Flagged by Aeroroutes and now widely reported, the airline is nearing the end of flying with its own operating certificate. As driven by the integration plans, the airline will move towards a single operating certificate with Alaska Airlines.

As part of this endeavour, the iconic HA code will also be removed from the airline’s flights as of April 22, 2026, marking what truly signifies the end of an era for the company.

HA has been a staple for decades now and has not only represented the airline but also the people of Hawaii. However, with the integration of Alaska Airlines, the business is becoming streamlined, and as a result, changes such as these are expected to occur.

Aeroroutes states that, due to visible schedule adjustments, the airline will renumber its flights from the HA800 to HA1299 sequence, starting from October 26, 2025.

This change will result in operating flight numbers, such as HA451/H452 from Honolulu to Sydney, switching temporarily to HA851/852, with the same adjustment being made across other routes in the airline’s operations.

Hawaiian Airlines’ move was confirmed through a schedule update, with the HA disappearing in favour of AS-coded flights moving forward. This is the Alaska Airlines code designation seen across its current network.

While Hawaiian Airlines is seeing fundamental and long-standing aspects of its business change to reflect the integration, Alaska Airlines has, at the very least, committed to retaining the iconic Hawaiian Airlines branding for the time being.

However, some remain sceptical about how long this branding will last and whether Hawaiian Airlines will be fully integrated under the Alaska Airlines umbrella, with changes already made to the Honolulu-based carrier’s 787 livery to align with the planned Seattle base for the widebody moving forward.

Historically, many landmark mergers and acquisitions, such as this one, have resulted in the brand being purchased and absorbed, with the livery and name disappearing, as everything is brought under one roof for simplicity.

A New Era For Hawaiian Airlines

For Hawaiian Airlines, the purchase from Alaska Airlines represents a new beginning, as Alaska Airlines seeks to deepen its connectivity across the United States and beyond, while also better competing with existing players in the sector.

Recent news included the airline’s planned adjustment of future aircraft orders, with the 787-9 being replaced by the high-capacity 787-10 model, marking the introduction of a new aircraft type to the business moving forward.

With demand expected to increase moving forward, Alaska Airlines is preparing for this, and it appears that having higher-capacity jets while sticking to a type already in the fleet is a way to do this without creating too many internal problems.

These Boeing 787s will also feature a fresh new look, a departure from the Hawaiian Airlines branding that is currently on them, and instead take inspiration from the Aurora Borealis with an all-new livery.

Flowing lines, also seen in their current Alaska Airlines livery and premium cabins, are present as well. The thought behind this is to ensure the design guides with light, motion, and flow.

The eye-catching stripe is what the airline describes as a nod to the classic liveries of the 1970s and 1980s, and it continues along the fuselage of the aircraft, a feature that most airlines have removed.

Alaska Airlines confirms that despite the change to the 787, this will not affect the Alaska Native on Alaska’s narrowbody planes or the Pualani on all Hawaiian Airlines’ aircraft, which are operating to, from, and within the Hawaiian Islands.

Additionally, with these changes, Alaska Airlines will leverage Seattle as a global gateway, moving forward, with this market to be utilised for accessing locations around the world.

Alaska Accelerate, as described, will enable the city to serve markets in Europe and Asia, offering 12 international destinations from the hometown airport by 2030.