
After much speculation, Alaska Airlines has confirmed its plan to launch European services from Seattle in 2026.
Following earlier reporting this year, Ben Minicucci, the carrier’s CEO, confirmed to the Seattle Times that nonstop routes to European cities will launch next year.
The unveiling of the ambition is part of a broad strategy for Alaska Airlines to improve its business and offer more competition in an industry where Hawaiian Airlines is now a key asset.
For the Group, the commencement of flying towards Europe is significant, considering that neither carrier has a presence flying this far East. The birth of this type of operation signifies clearly the intent to capitalise on demand.
After Hawaiian Airlines and Alaska Airlines closed their deal to merge, worth billions, the latter has experienced tremendous growth. Hawaiian can leverage its widebodies to enhance connectivity worldwide.

While some believe that the merger spells the end of Hawaiian Airlines’ ability to be a global hub, Alaska Airlines thinks it can leverage its West Coast presence with Hawaii to further benefit the location and attract more prospective customers.
As for European services, there has still not been a confirmed list of destinations being targeted. However, the carrier has publicly stated its intention to fly towards 12 nonstop global routes with long-haul aircraft by 2030.
Depending on when Alaska Airlines chooses to commence long-haul flying to Europe in 2026, finalising flight schedules and, most importantly, including cities will be crucial.
The carrier has already likely narrowed down its shortlist of markets to initially form a market of European flights that remains hidden from the public.
Despite this, some of the more popular cities in the West will undoubtedly be within reach, and relationships with codeshare partners will likely come into play, too.
The Boeing 787, being delivered to Hawaiian Airlines, with its fantastic range and capacity capabilities, will play an essential role in making this happen. Many airlines have leveraged the Dreamliner to evolve their route networks, and now, a similar will occur for the Alaska Airlines Group.

A change is already beginning, with flights to South Korea and Japan to be operational by the end of the year, but the airline doesn’t want to stop there and believes much more global expansion will be required.
All in all, Alaska Airlines’ new era is exciting, but it knows that technically, the birth of long-haul flights will be solely possible thanks to its acquisition of Hawaiian Airlines, and its widebody usage for the mainline company does not have any aircraft larger than the 737 series.

ABOUT THE AUTHOR
Daniel Fowkes is a Melbourne-based aviation analyst and journalist with over a decade of industry experience. As founder of Dj’s Aviation, he delivers trusted analysis on aircraft, airline strategy and global aviation trends for djsaviation.net
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