Qatar Airways Wants To Buy Into AirLink

Qatar Airways is continuing its ambitious growth strategies by seeking to invest in AirLink, a South African carrier.

A stake purchase in AirLink wouldn’t be Qatar Airways’ first prospective investment, with the carrier expressing interest in Virgin Australia.

Furthermore, Qatar Airways is also acquiring a 49% stake in RwandAir and making further investments in an airport that also calls Rwanda home.

Ultimately, Qatar Airways considers this region a hub of growth possibilities and deemed purchasing AirLink the next necessary step.

Talk of the airline’s investment has been ongoing for a long time, and the Financial Times reported that AirLink was the company in question.

Qatar Airways believes investing in markets such as South Africa and, thus, broader Africa is essential for their long-term future.

The carrier believes that through partnerships and significant investments, it’ll be able to increase its overall connectivity in the region and, thus, market share.

By increasing market share, Qatar fends off emerging companies and large existing ones looking to expand their offering in the same market.

Ultimately, Qatar Airways, thanks to its business model, has quietly, across recent years, become more than just an individual airline but instead an empire.

This empire that continues to show no signs of slowing down has been achieved through considerable growth into existing and emerging markets, whether with new services or airline investments.

In the case of a stake in Virgin Australia, this comes after the carrier rejected the right to expand its services. Thus, joining forces with Virgin Australia can aid its connectivity in a country it sees as a fantastic opportunity.