WestJet Completes Sunwing Purchase

Daniel Fowkes
02 May 2023
· Airlines 
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WestJet has officially closed a purchase of Sunwing following lengthy discussions, finalising, and more.

The deal between the pair will boost the Canadian aviation sector, especially regarding leisure travel. Initially announced in March of 2022, the pair are described as two Canadian aviation success stories.

Through the two coming together, they’ll strive to boost access to destinations in the sun while also offering prices that can be competitive in the market.

It brings me great pleasure to welcome Sunwing to the group, adding 18 Boeing 737s, 2,000 employees and Canada’s largest vacation tour operator and significantly expanding our footprint in Eastern Canada. Together, we will strategically enhance our sun and leisure offerings to bring even more affordable and accessible travel opportunities to Canadians.

Alexis von Hoensbroech, Chief Executive Officer of the WestJet Group

Following the acquisition, WestJet and Sunwing will operate independently, as while the pair were allowed to come together, some rules have been established that need to be met.

However, despite the criteria outlined for the acquisition, Sunwing will become an essential part of the WestJet Group. Ultimately it will allow for a better-connected business and presence in the Canadian market.

WestJet says that the former chief of Sunwing Vacations will now lead up WestJet’s vacations business. As part of this role, Stephen Hunter will work on tours and vacation packages for the companies.

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  1. Would love to see this increase competition across the pacific as well. Maybe give a few more options for trace from South Pacific to Canada without having to go via US ports.

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