Norse Atlantic Airways will make changes to its route network in the coming months following several new announcements in recent weeks.
Norse will cease transatlantic flying from Berlin in November. This decision comes as the airline shifts its strategy for the winter to maximise revenues where possible by flying to warm weather destinations, marketed as an escape for Europeans.
The airline currently offers nonstop flights between Berlin Brandenburg and New York JFK. However, it had previously other routes from Berlin; it eventually suspended these for various reasons such as inflation, fuel prices, etc.
Competition in the transatlantic sector is intense, with Norse Atlantic fighting with legacy operators such as British Airways, Delta, United and American Airlines.
This means that a low-cost operator such as Norse Atlantic, which is also relatively new to the industry, is finding it more challenging to see success.
The change in business model regarding routes for the upcoming winter is another attempt to find ways to boost revenues during a period with typically lower demand.