Norse Atlantic Airways has announced a significant shift in its network this upcoming winter revealing it’ll fly to warm weather destinations.
Norse will add Barbados, Kingston and Montego Bay, all from London Gatwick, from this coming winter season. It’ll therefore serve nine destinations from Gatwick. The shift in strategy follows the continued concerns around Nordic carriers’ long-term survival and methods of earning revenue during the winter season.
The airline that has taken the industry by storm with its low-cost model and efficient service flying Boeing 787s is making a bold change.
Barbados operations will be daily and begin on the 29th of October, 2023. Norse quotes a starting price of £449 return.
Kingston flights will be thrice weekly and begin two days later on the 31st of October. Fares start at £579 return.
Meanwhile, on the same day as Barbados flights, Norse will also launch Montego Bay. This route will be four times weekly and will begin at £559 return.
Norse Atlantic adds that following the launch of these new routes, it will proudly become the second-largest long-haul carrier at London Gatwick by seat capacity.
While focusing on the Caribbean, Norse will also launch services East from Oslo to Bangkok. A new route has attracted a lot of interest as this marks a significant shift in direction.
It has become increasingly apparent that Norse Atlantic will take this winter as an introductory trial period to understand methods to earn cash during typically low demand.
If the routes turn out to be a success, no doubt Norse will have solidified a new strategy and found a way to cope with the winter blues that hurt so many Nordic airlines.