Norse Atlantic Airways Announces Expansion

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Norse Atlantic continues expanding its route network for the upcoming summer season of 2023. In addition, the airline will launch London Gatwick to Orlando and Fort Lauderdale.

Orlando flights will begin on the 25th of May, while one day later, on the 26th of May, the airline will begin service to Fort Lauderdale.

These services will join the current 787 flight from London to New York, which began in August 2022.

Norse Atlantic forecasts a busy summer season and wants to bring customers value by offering meaningful and impactful services. Since joining the industry, the airline has operated exclusively with the Boeing 787. Instead of operating a European network, the airline specialises in transatlantic flights with its 787 for low-prices. Analysts have highlighted that Norse doesn’t have something to fall back on without a domestic network.

This business model has notoriously been hard to pull off. For example, it was a pivotal catalyst to the undoing of Norwegian, an airline that no longer flies widebody aircraft. Coincidentally many label Norse as Norwegian 2.0 with a business model that is similar as well as routes.

The Chief Executive Officer at London Gatwick highlighted how the destinations selected by Norse Atlantic are excellent for families as the airline launches these in the summer, a match made in heaven.

With that being said, Norse’s model and network have their critics, and it’s still a model that presents risks and uncertainty when the winter season comes and demand plummets. As a result, the airline has and continues to explore alternative uses for their 787 as they reduce their network during the winter.

Daniel Fowkes
15 Feb 2023
· Airlines 
· Routes 

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