JetBlue Launches New Route In Florida

JetBlue has announced it has begun flying between Fort Lauderdale-Hollywood International Airport (FLL) and Tallahassee International Airport (TLH) with the Airbus A320 on a daily service as it expands it presence in Florida

JetBlue has celebrated the launch of a new scheduled service between Fort Lauderdale-Hollywood International Airport (FLL) and Tallahassee International Airport (TLH).

The newly launched service is operated daily and brings JetBlue’s service to a route with what the airline says has limited competition.

A Boost For Florida

Fort Lauderdale and Orlando act as the airline’s primary focus cities within Florida; however, its operations towards Florida extend past these locations, too.

JetBlue notes that Miami, West Palm Beach, Key West, Jacksonville, Fort Myers, Sarasota/Bradenton, and Tampa are essential locations within the state.

Thanks to the newly launched service, JetBlue now serves 40 destinations from Fort Lauderdale, highlighting how important Florida has been for JetBlue for a significant period. Additionally, as long as JetBlue continues flying, Florida will be an essential location.

The New Route

Service between Fort Lauderdale (FLL) and Tallahassee (TLH) will operate as Flight 2396 departing Fort Lauderdale at 0812. Arrival is scheduled into Tallahassee at 0940.

There’ll be less than an hour between arrival and departure in Tallahassee before the service departs, as flight 2397 departs at 1025. Arrival is scheduled back into Fort Lauderdale at 1151.

The Airbus A320 will be deployed on this service, which has proved to be a reliable aircraft for JetBlue for some time now.

JetBlue says the A320 is equipped with fast, free, unlimited broadband Fly-Fi, complementary name-brand snacks and drinks, and seatback entertainment at every seat.

Photo credit: Tomás Del Coro

The belief is that convenient travel towards Tallahassee is essential in providing more connectivity around Florida and to the state capital, which is home to several major universities.

JetBlue is targeting several demographics with this service. However, it cites those travelling back and forth for business or education as they’ll now have an affordable option.

According to Google Maps, Fort Lauderdale and Tallahassee sit 459.2 miles away by road, which equates to 6 hours and 43 minutes. As a result, the flight provides a compelling option for those who need a quicker alternative.

Comments From Executives

We are thrilled to introduce much needed competition and relief to a route that has suffered from high fares for decades. This new route further demonstrates our commitment to the Sunshine state and to providing low fares, great service and connectivity to customers in Fort Lauderdale, Tallahassee and beyond.

Robert Land, head of government affairs, associate general counsel, JetBlue.

I am very pleased to see additional commercial options for Floridians to travel between South Florida and our state capital. I hope this is only the beginning of connecting all parts of our state to Florida’s critical seat of government and the rest of the region through the heart of South Florida here at FLL.

United States Representative, Debbie Wasserman Schultz.

Competition For JetBlue?

Cirium data indicates that JetBlue faces competition from Silver Airways, which operates on the Fort Lauderdale-Hollywood International Airport (FLL) and Tallahassee International Airport (TLH) routing.

JetBlue for January 2024 accounts for 9,072 seats across 56 flights between the two locations. However, this figure isn’t an accurate representation of monthly statistics, given the route launch date came a handful of days after the New Year.

Meanwhile, Silver Airways’ operations equate to 64 flights and 4416 flights. Total ASKs sit at 8.57m, with JetBlue accounting for 5.76m.

Daniel Fowkes
05 Jan 2024
· Routes 

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