The aviation industry is a high-pressure and high-stakes environment with little room for error.
Throughout the years, manufacturers worldwide have locked horns, trying to find ways to take more market share, provide direct answers to emerging planes, and so much more.
Introducing The A330neo
The Airbus A330neo, short for “new engine option,” is a twin-aisle, widebody solely designed to meet the needs of the ever-changing market.
Airbus releasing the re-engined A330 acted as another option to disrupt the market and do so while being all on the cheap.
The A330neo comes in two variants, the A330-800 and A330-900, with the respective variants replacing the existing A330ceo variants very well.
Thanks to the Rolls Royce Trent 7000 engines and other improvements implemented over its previous version, the Airbus A330neo harbours fantastic efficiency and cements itself as a leading choice in the market.
Why Did Airbus Launch The A330neo?
But why did Airbus move ahead with a launch for the A330neo? Being a re-engine, it’s not a clean sheet, like the Boeing 787, which the A330neo is often pitted against.
Several compelling factors spurred the development of the A330neo. Many believed at the time that Airbus was quickly finding itself in a tough spot, only offering the A350 for long-haul travel.
While some may believe that the A380 was being forgotten from the equation, and while partially correct, the A380 already showed signs of struggle.
Airbus needed to find ways to adapt and offer more alternatives in the widebody sector. Generally, the planes it produces must be worth the investment from prospective customers. Despite the A380 being a fantastic plane for the markets it worked in, it certainly wasn’t as flexible as the A350 or A330ceo.
Boeing’s 787 Success Spurred Airbus On
Focus on developing an A330neo was heightened thanks to Boeing’s performance with the 787 Dreamliner, which was a success.
Additionally, there were concerns that Airbus didn’t have an aircraft that was a true competitor to the Dreamliner. As Boeing removed its 767s, it had the 787 emerging strongly as a solution for some customers.
Meanwhile, Airbus just had the A350. The A330neo was an excellent way for Airbus to release something cheaper and quicker to develop to give customers another alternative. With its quick turnaround, it meant it could limit the losses felt from the 787 program where possible.
Concerns Around The A330neo
It did make a lot of sense. However, there have been valid concerns since the launch surrounding the re-engined plane.
Ultimately, the series has been a slow seller and has struggled to attract the interest Airbus may have initially predicted.
However, some analysts would argue this isn’t as big of a problem as if this was, say, a clean sheet. Clean sheets incur substantial costs thanks to the amount of resources they require.
While re-engines and advancements in existing models still cost money and require resources, it isn’t nearly as much and can be, therefore, a low-risk option.
Since the A330neos launch, it has lost out to the Boeing 787 in orders and overall interest. Despite problems with the Boeing 787 series and issues internally at Boeing, the Dreamliner has still been a favourable aircraft.
Exploring A330neo Operators And Orders
Airbus has struggled to find genuine buyers for the A330neo, especially the smallest A330-800.
With just over 100 A330neos in service across 20+ operators, the aircraft’s biggest operators include the likes of Delta, TAP Air Portugal and Condor, to name a few.
However, away from these companies of operational aircraft, the commitments are minimal, with the series becoming increasingly popular for smaller and niche-based airlines.
How Boeing Has An Advantage
The Airbus A330neo’s future in the aviation industry appears to be a curious case for many.
Airlines will always look for new aircraft, especially as they prepare for future growth. However, how many opt for the A330neo is another question that remains unanswered and will only come with time.
Some carriers favour the three available variants of the Boeing 787 series. This means when exploring an A330 replacement, they’ll opt for the Dreamliner thanks to the fantastic options.
However, another important contributing factor is the high chance the interested party is already flying a variant of the Dreamliner.
Take a look at Qantas, for example. The Australian flag carrier was looking to replace its Airbus A330ceos with an aircraft, and while Airbus pitched the A330neo to keep in line with fleet commonality, it opted for additional 787s.